For a music video to be successful it has to be relevant to the video in some way, maybe not in a literal way, so the video does not have to follow the lyrics word for word.
A good way of making a video relevant to the song is to have to video edited to the song, so when you play the video to another song it does not match. the editing has to be timed to the video, reflect the mood and style. This is the most important thing i have to remember when making my finished product.
This video is by a DJ called Venetian Snares. The genre of his music is known as 'Glitchcore' which basically means the music is is heavy and a lot of the sounds are glitched for effect. So when a music video was made for the song the editing had to reflect the song. The video has a lot of quick editing with a fast paced style. Because the video works so well with the song and reflects the style of the song, if you were to put the video to another song it wouldn't work at all.
This next video is by brian allen carroll. The video is made for the song "danse macabre" by saint-saens. The video contains shapes and objects that appear and move to the instruments played, its another good and more simple example of editing to music. The video shows how simply and effective editing can be, using simple shapes that move in time and reflect the instrument being played.
This video is good research for me as i will have simple characters and animation, so with my characters they will move with the melody, and as the video has lots of weird noises i want to have shapes that will move to elements of the song, for example maybe have smoke from the volcano that moves with the sound of the flutes. Hopefully if i can pull this off my video will have created a style that connects with the song and look really effective.
Wednesday, 11 February 2009
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