Wednesday, 4 February 2009

Animated Music Videos

Searching through Youtube i found a play list containing some of the best animated music videos ever. Looking through this I'm starting to understand how music videos work, an animated video has to stand alone, so if you watch the video without the music you can understand what the video is trying to say. From my research i found that each video has some kind of narrative, although the video is not a literal representation of the song i.e the animation does not follow the lyrics word for word, but portrays a story in a way people can understand. The good example i found is a video for a band called Los Campesinos, the video is called "You! Me! Dance!", the video is about the evolution of a civilization, and in the video the civilization grow to a point that they start to destroy each other then eventually they move to another planet and then the process begins again where they start to destroy each other again. The video has a strong message but the actual song is about dancing, the only relation is that in the video the characters appear to be dancing in the video, also which i think is the most important for a music video is that the events of the video match the song, so a lot of moments are in sync, which makes the video much more visually interesting.





So for my project i want to create a scene that relates to the video in the way that the style of the song matches he animation. so i'm going to have a narrative but its my own story which relates to the Journey to the west but doesn't match the song word for word, so it will be a narrative story but its a non-literal video.

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