Andrew Cameron Dissimulations The Illusion Of Interactivity

In Camerons book he talks about narrative and its relation to interactivity. He says
"The form of the story permeates every aspect of our cultural life. History, politics, memories, even subjectivity, our sense of identity, are all representations in narrative form. Signifier's chained together in temporal, spatial and casual sequence. Narrative is a component of those deep structures with which we construct ourselves and our universe."
I think here Cameron's saying that what we experience as human beings creates narrative, we create narrative in what we see and here. This helps me in my creative design, as what I’m creating a narrative but as the user gets to apply there own feel to it as they change what they see they are interacting with the product in there own way.